This week, Simon Kuznets Kharkiv National University of Economics, accommodated a seminar “Internationalization of Business. We Export to the Republic of Poland. ” Representatives of more than 20 Kharkiv companies together with the local authorities considered the possibilities of reorienting to this market.
The main goal of the event was to provide businesses with practical tools for identifying promising export product groups and facilitating access to foreign markets.
After the abolishment of Ukrainian products from the Russian market, Kharkiv entrepreneurs have an urgent need to explore export opportunities at the EU markets, Poland been one of the primary ones among them. At the moment, Poland is ranked sixth among the countries to which Ukraine exports goods.
One of the speakers Maksym Serpukhov shared the market analysis results by product groups. According to him, the most promising areas for Ukrainian exports are rolled steel, insulated wires, products of the food industry and agriculture.
Further on, local entrepreneurs complained that their main problem is the difficulty of entering the European Union market. Addressing the audience via video connection, Oleh Miroshnichenko, an export consultant, offered his solution to this issue. Mr. Miroshnichenko is the author of distance learning courses for entrepreneurs on export models and finding partners for selling products in foreign markets, which help small and medium-sized businesses to obtain a niche in the market with minimal risks.
In addition, representatives of Newton-Promservice LLC, a manufacturer of aerosol paints for the auto segment, presented their success story of Polish market entry.
Summing up, the experts confirmed that Kharkiv entrepreneurs have good prospects for development in Poland, one of the most dynamic markets in Europe.
The co-organizers of the seminar were the Department of Regional Competitiveness Improvement at Kharkiv Regional State Administration and Kharkiv Chamber of Commerce and Industry.
Text: Yevhen Dorokhov
Photo: Valeria Kosharna