Culture News, 29/04/2021

The 4th Block Presents Ecological Posters in Kharkiv

On April 20, the 11th International Eco-Poster Triennial The 4th Block opened in Kharkiv. The festival is called “Changes” and its main location is the Yermilov Center of modern art.

A total of 950 posters by designers from 53 countries are displayed. Two-thirds of the posters are digital, reflecting the general trends of life’s transition to the digital world, are displayed inside and outside the center. The parallel program is presented at five city locations. In addition, the 4th Block’s works are exhibited in Los Angeles, the USA, as part of the Poster Territory initiative.

Another festival’s location is the Karazin Kharkiv National University. The exhibition presents printed posters on banners, from which eco-bags and “live” pictures are going to be made.

In the Chornobyl Historical Workshop, artists present a creative view of the disaster. This place has been uniting Kharkiv survivors of those tragic events for about 10 years.

The event aims to promote ecological and progressive social ideas, upholding the principles of sustainable development and safe eco-policy by means of art and design. This year, the triennial is also important because it is four-time anniversary: 30 years since the first festival, 35 years since the Chornobyl disaster, ten years since the accident at the First Fukushima nuclear power plant, and 100 years of the Kharkiv Academy of Design and Arts.

This year, the triennial is being implemented with support from the Ukrainian Cultural Fund as part of the Culture+ program.

The triennial will last until May 16.

Reference: The Eco-Poster Triennial the 4th Block was founded by Oleh Veklenko together with his Chornobyl-liquidators’ friends and fellow artists. He has been the permanent president and art director of the project ever since. The 4th Block started with the life story of Oleh Veklenko, a graphic designer, then a teacher at the Kharkiv State Academy of Design and Arts. In May-June 1986, in the hottest months after the Chornobyl nuclear disaster, he participated in the liquidation of its consequences. As a result, Oleh addressed in his work the themes of ecology and environmental protection. The Triennial conveys these ideas to the Ukrainian and international public, to thousands of artists and designers around the world. Over the thirty years of the triennial’s existence, more than 1,000 artists from 53 countries took part in it. In total, they presented about 11,000 posters of environmental and social trends.

Text: Natalia Ivanova